EDIT: Since I wrote this I have come to find out that they didn’t buy the company, instead they bought a controlling stake in it. :EDIT When a company is sold they usually publicly announce it and proudly present the new owners to the world. This is mostly done to reassure customers that nothing within the company will change and that things will go on as normal. However, in the case of Killstar they repeatedly refuse to share this information. How do I know this? Because I have been asking them about this all over social media for over a year now and I haven’t had a single response. Go figure.
I think the prime reason why they refuse to even discuss this is because they have something very big to hide. This, of course, has caused me to dig deeper and I am quite proud to say that I have finally figured out the truth! No joke, I am 100% certain that I have found out who bought the company; BERTRAM CAPITAL, a private equity firm.
What is a private equity firm, and why did they not share this information with the public? Per Wikipedia: ‘Private-equity firms, with their investors, will acquire a controlling or substantial minority position in a company and then look to maximize the value of that investment.’ In other words Bertram Capital bought Killstar to milk the brand and to make a lot of money for their investors. That’s it. They know that if this information is brought forward that the brand won’t be seen as ‘alternative’ and will lose credibility.
The results of all of this are very apparent through the recent actions of Killstar itself; very frequent new ‘drops’, expensive prices, and the low quality of the merchandise. However, it seems like things may not be working out well for them since they are having constant sales. They lost their core customers and are scrambling to try to get them back through all of the discounting. These customers are not being lured back because they see how bad the quality of the clothing has gotten and don’t want to waste their money. It’s an endless circle of badly made ‘drops’ and the sales that automatically follow them. This practice, by the way, is borderline breaking trading standard laws in the UK.
How did I find all of this out? By following the trail of somebody who sits on the board of Killstar. They linked themselves on linkedin to Killstar’s page and to Bertram Capital. In other words the link between the two was very obvious and hiding in plain site. Will people stop buying from them once they find out about all of this? I think they will start losing more customers once news of the company’s inauthentic ways spreads far and wide. Others probably won’t give a damn and will buy their goods anyway. Remember, a fool and his money are easily parted.
If any news concerning all of this comes out I will give an update.
EDIT: As of June the 20th 2023 Killstar have let go of their entire design team.
