Dollskill, for those of you who don’t know, is an ‘alternative’ clothing brand that has a very problemic past involving stealing designs, racism, ableism and all sorts of nefarious type things. These events are very well known and several videos on the subject have been made by illuminaughtii, Emily Boo, Ready To Glare and many other YouTube content creators. If you type in ‘Dollskill sucks’ you will be greeted by a ton of videos on the subject.
Their clothes for the most part are very cringe worthy, made for young women who are graduating from the school of Hot Topic. They are definitely not aimed towards older people such as myself. They have different looks listed under the profiles of different young women:
- Mercy – Represents the ‘goth’ look, that according to them includes the wearing of pentagrams, crosses and lots of lace and see through clothing. In other words the exact same kind of crap being sold by a ton of other ‘alternative’ sites. The name is a play on the most basic goth band The Sisters Of Mercy, how droll of them.
- Darby – Represents the ‘punk’ look, that according to them includes the wearing of plaid, short skirts and graphic printed shirts. Just like the Mercy section many of the clothes have lace and are see through. Do you sense a pattern going on? This name is based on the singer for the Germs Darby Crash. How rebellious!
- Willow – Represents the ‘festival’ look, that according to them includes a bunch of fringe, bell bottoms and clothing that looks like Rainbow Brite threw up on them. There are three more profiles but I seriously don’t feel like punishing my eyes any longer.
With all of this being said why the hell are ‘influencers’ still promoting them? My guess is because free cheaply made overpriced clothing is more important than anything else. The dumb bitches are outing themselves as being casual supporters of racism, among other things, which makes it really easy to avoid and ignore them. Yes, I called them dumb bitches, because you have got to be a really shallow and dense individual if your ‘look’ is more important than not supporting a company run by yet another dumb bitch.
What makes these people any different than the ‘normies’ that they often complain about? Nothing, because they are in fact ‘normies’. In the famous words of Jello Biafra: ‘You ain’t hardcore cos you spike your hair when a jock still lives in your head’. In other words, wearing black clothing doesn’t automatically make you ‘goth’, no matter how hard you try. This is especially true when you show off the free merch that you are receiving from a shit brand like Dollskill.
Don’t want to be considered a dumb bitch? Then don’t support brands such as Dollskill. Instead of showing off outfits that you receive free from questionable companies maybe actually spend your own money on the clothes that you wear. Too broke to buy the clothes yourself? Welcome to reality, a place in which most people cannot throw down a couple of thousand pounds for a whole new wardrobe. Instead, they steadily buy pieces through the years and wear them for so long that they will only toss them when they can no longer be fixed. Normally the only people who care about the newest trends in clothing are the trendies who will buy a whole new season of clothing by a designer several times a year. So if you run across a goth ‘influencer’ online that always jumps on ‘alternative’ trends, such as wearing clothes with crescent moons all over them, then you are witnessing behaviour that is no different from that acted out by the rest of society. The only difference is that the ‘influencer’ is wearing mostly black.
Why the hell are there ‘influencers’ in the goth subculture to begin with? Why do people need to be told exactly what to wear? These fashion victims think that looking dark and edgy automatically makes them goth. These are the same people who will take a selfie of themselves wearing black lipstick and post said photo all over the internet claiming they feel powerful and goth wearing such lipstick. Goth ‘influencers’ perpetuate all of this crap. Most actual people in the subculture do not put on a full face of make-up every single day and don’t dress to the nines just to go grocery shopping, unless they especially feel like it. Hell, there have been times I’ve done it because I was bored out of mind and wanted to look extra pretty that day. I take no issue with that at all. It becomes a problem when others in the subculture expect you to do it every single day or you’re not considered a ‘real’ goth.
These goth ‘influencers’ are considered to be ‘real’ goths by their followers which is at the heart of this problem. When they promote companies such as Dollskill they are basically saying to their fans that wearing Dollskill clothing is a very goth thing to do. They don’t mention all of the issues the company has had because they don’t want to lose that free swag they keep getting. The majority of these influencers, as you can expect, are young thin white women. Since they don’t really experience racism why should they have to worry their pretty little heads about it? If you buy the same clothes and wear your make-up exactly like them then you too could perhaps become an influencer! I call it the Kardashianization of the goth subculture. People becoming famous even though they aren’t talented in any way, shape or form.
So, what have we learned today? That aspiring to become a stupid bitch isn’t something that people should be wanting to do. Dollskill is trash and doesn’t deserve your hard earned money, especially during a world wide economic meltdown.
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