Since very bright hair has become very mainstream it seems like more and more brands of bright hair dye are coming out of the woodwork. This itself isn’t a bad thing because what works on one person may not work on another person. What I personally take issue with is the fact that a lot of companies are charging a ton of money for these dyes, and a lot of people who have no experience with these type of dyes are being gouged in more ways than one.
Before I get stuck in I would like to let it be known that I am not a licensed hair stylist. However, I have been dyeing my own hair for about 35 years so I have a lot of experience. I have dark brown hair that is very coarse and consists of three different types of curls. Bleaching my type of hair is very difficult and time consuming. I would bleach it once and then in a day or two bleach it a second time. This would get it light enough to take in a magenta colour and that’s it. These days I would say that 80% of my new hair growth is white, which means that I no longer have to bleach it and I can dye it purple. My hair has been damaged many times in the past but it has never broken off, so my experiences may not be the same as others who have a different hair type.
With all of that being said there is no reason why people should be shelling £20.00 or more for one container of dye when they can get two, three, and in some cases even four containers of bright dyes for the same price. A lot of people wasting their money this way are doing almost no research on the subject. They are taking the word of beauty ‘influencers’ that are making a ton of money off of them by claiming that their bright hair dye is more ‘special’ than others. I’m looking at you Brad Mondo. I don’t care that you are an internet famous hair dresser, I am not going to pay over £20.00 for your bright coloured hair dye.
Certain brands work on my hair while others don’t, and that is a pretty common issue. The first main brand I ever tried was Manic Panic and it literally washed right out of my hair. These days it goes for about £10.00 a tub. The brand that I had the most success with when I lived in the US was Punky Colour. It was a little cheaper than Manic Panic and would actually stay in my hair for a few weeks. I would always mix one of their reds with one of their pinks to make my own magenta type colour. It is very pricey if you are living in Europe so I now use Directions, which is probably the most affordable brand out there. I have gotten pots of it for as low as £3.20. Their plum shade has the most cool fade that I have ever seen. Some of my hair will turn pink while other strands will turn a bright blue. When I recently went to get my hair cut my hairdresser was shocked that I had only used one shade to get that kind of multi colour fade.
In the end you can spend your money on whatever bright hair colour brand that you want, but just know that you do not need to spend an outrageous amount of cash. Do some research as to how your hair type reacts to bleach, because if you have dark hair you are not going to get a very bright hair shade unless you lighten it first. Some ads will claim that you don’t have to bleach your hair first. Quite frankly that is a load of shit. Also, ask others with your hair type what brand of dye that they use. If you do these things first before buying a bright coloured hair dye you will not only save money, you will also not be giving liars and grifters your hard earned cash.